Career Highlights
Privileged to have worked on world-class projects with firms like Enphase, PayPal, Montefiore, Capillary & Magzter.
Collaborations with Leading Firms
Designed a startup app for EasyTaza that won the Best Design Project Award at the POOL Magazine Design Awards in 2018.
Award-Winning App Design
Engaged in diverse projects across a spectrum of firms, from startups to corporate enterprises in various domains.
Diverse Experience
I craft user-centered design strategies that align with business goals to drive success and deliver value for businesses and customers.
Design Strategist
ENERGY MANAGEMENT
Enlighten App is designed specifically for Enphase system owners, offering seamless monitoring of their system status from any location. We identified and resolved existing UX flaws that had been affecting the app's functionality, enhancing the overall user experience.
Enphase Enlighten App
Significant Contributions
Transformed Enlighten app:
Boosted rating from 2.1 to 4
Played a key role in enhancing the Enlighten homeowner app's user experience, boosting its user rating from 2.1 to over 4 in six months.
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2 Years of Engagement
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700 + Screens
Installer app overhaul:
Efficiency improved by 40%
The legacy app was outdated and less efficient. We completely redesigned it, simplifying the workflow and improving usability and efficiency.
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4 Years of Engagement
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2000 + Screens
Magzter redesign:
15% Increase in sales
Revamped the Magzter app and website, leading to a 15% yearly increase in the magazine subscriptions and single-issue purchases.
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2.5 Years of Engagement
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500 + Screens
IOT
Enphase has been a pioneer in advancing solar energy technology. Installer Toolkit is utilised to configure an Enphase System. The challenge was to create an app that streamlined the entire installation workflow, making it easier for installers to configure the solar energy systems.
Enphase Installer Toolkit
Retail Analytics
VisitorTrax provides retailers with insights into store performance by analyzing customer behavior via heatmaps from in-store cameras. It identifies high-traffic areas and evaluates engagement, helping optimize layouts, improve product placement, and enhance the customer experience.
Capillary VisitorTrax
FINANCE
This project focused on designing a centralised platform for the Regulatory Compliance Team in the finance sector, aimed at streamlining data requests, improving process efficiency, and ensuring data integrity. The solution reduced manual tasks, enhanced communication, and improved report accuracy.
PayPal EDS Regulatory
Lead UX Designer, CodeCraft Technologies
Oct, 2016 - Present
Crafted end to end experience for award-winning mobile and web applications. It includes user research, wireframing, prototyping, visual designing and interaction designing. Collaborated with engineers on the visual and interaction designs to ensure quality and a delightful experience for the end users.
UI/UX Designer, Magzter Inc
Feb 2014 - Sep 2016
Designed and launched two versions of Magzter iOS, Android and Web applications which is now world's largest digital magazine store with over 87 million consumers. Also involved in designing Newsstand applications for leading magazines.
UI Developer, One MG
Jul 2011 - Jan 2014
Designed, developed and launched websites and web applications for multiple brands. Collaborated closely with art directors for pixel perfect solutions.
About Me
Hello again! I’m Alex George, a UX designer based in Bangalore, currently working at CodeCraft Technologies. With over a decade of experience, I’ve had the privilege of working across industries, from startups to large enterprises, creating impactful design solutions.
As the lead designer, I’ve guided fellow designers throughout the entire process, from ideation to delivery, ensuring creative direction and quality. I also managed client interactions and meetings to align goals. Additionally, I took a hands-on approach in crafting user flows and developing detailed prototypes, ensuring every project met its objectives.
Beyond work, I love capturing moments through photography and exploring new destinations through travel.